Launching Australia’s commercial property law experts

We were thrilled to have been invited to help discover and launch a new brand for what is today’s one of Australia’s most outstanding boutique commercial property law firms, Massons.

We were brought in by partners Jodie Masson and Leisha de Aboitiz as they prepared to move their team and establish a specialist commercial property law firm. What we love most about working with this team is their passion for excellence, combined with their wonderful collegiate team spirit and sense of humour.

Working with a project team that included Melbourne’s Plot Media, we delivered a new website, brand identity, tone of voice and supporting corporate collateral.

The brand went live in July 2016, and has been on an upward trajectory ever since.

Acumentum remains a communications advisor to Massons, delivering ongoing communications support, including content marketing, website content development, SEO, thought leadership, copywriting, editing and media relations services.

We also helped bring to life this snazzy video on their outstanding culture. We love what Massons do and are excited to be involved with their future.