Brand development for Enwave Australia

Enwave Australia is an exciting, multi-platform utility business, capable of powering entire communities with a multitude of essential services, purpose-built for long-term operational performance and sustainability.

Backed by Brookfield Infrastructure, one of the world’s largest infrastructure investment companies Enwave was established as the umbrella organisation to bring together a number of exciting essential services business across Australia. The companies in which it has a direct investment include TasGas Retail, TasGas Networks, Flow Systems, Water West and Enwave Energy. Together, they provide essential services to over 15,000 customers nationally.

Acumentum Communications worked with Enwave to bring those business units together to develop a single brand identity and voice. We helped discover their  foundational and differentiate proof points, values and strategic aspirations, and developed take-to-market messaging and an authentic tone of voice.

Enwave now proudly stands as Australia’s most powerful multi-utility business, levering the strength of its parent and partnerships, and its exceptional knowledge across all facets of essential services infrastructure.