By Mathew Chandler
What does your website say about you?
Think you’ve got your key messages down pat, and your stakeholders know exactly what you’re all about?
Here’s a quick way to check how your website content is weighted, and what messages you are really giving your customers. You might be in for a surprise.
Step 1: Head to your website.
Step 2: Once your website is loaded, hit control (or command) ‘a’. Then hit control (or command) ‘c’).
Step 3: Open up a new page in your web browser and head to www.worditout.com.
Step 4: Select ‘create your own’.
Step 5: Press control ‘v’ and load the text from your website.
Step 6: Finally, click on ‘generate’.
And voila. Your word map appears.
How should it look? The key messages/products/services should appear large, and the supporting text small. If that’s not the case, it’s probably time you beef up your messaging to focus on the subjects most important to you (and, more importantly, to your customers). Doing so will help how you are found on the web, and improve your search engine rankings.
- Mathew Chandler is the Managing Director of Acumentum Communications, a Sydney-based content marketing agency that specialises in building content that resonates. Contact him on 0458 110 042.